Frequently Asked Questions

Great Hotels of the World represents a portfolio of 60 largely independent upscale hotels and resorts worldwide that have been thoughtfully curated to cater to the rising bleisure traveller. Beyond exceptional accommodation, a sweeping range of meetings and events venues, and world-class leisure facilities in exciting destinations, the Great Hotels of the World brand is a seal of authenticity and character in hospitality.

A hotel representation company is like an extended Sales & Marketing team for independent hotels. We complement their sales, marketing, and distribution teams in international markets too vast and/or dispersed for them to cover.

Our clients are our Member Hotels – currently approximately 60, mostly independent hotels located around the world, with a strong concentration in Europe, where the majority of hotels continue to be independent and unflagged. Our Account Managers in MICE and Corporate & GDS also work closely with our partners, who include some of the industry’s most sought-after buyers. For example, we offer services including venue sourcing (from our portfolio of hotels) and negotiating the best prices for companies who organize events.

To ensure our member hotels are continually improving performance we provide a full-scale representation brand with international reach. By full-scale we mean:

• International Marketing and PR Services
• Corporate Sales & GDS Sales
• MICE Sales
• Digital Marketing 

Yes. We have a collection of selected hotels that offer great MICE and leisure facilities. When buyers come to us, they know we can provide a one-stop-shop service to source the ideal hotel and negotiate a win-win-win booking. To ensure that we can guarantee this every time, we provide account management services with account managers located in key destinations for event organizers, and professional and experienced Corporate accounts and GDS sales teams that work directly with our Member Hotels. This way, we ensure responses to requests are tailored exactly to buyers’ needs and wants.

1. Why don’t you have hotels in the US?

Our business originally catered to Europe, where the market has remained extremely diverse, with a vast majority of hotels choosing to maintain their independent identity, character and culture. With an established brand and the support of cutting-edge technology, we are now eager to expand and add North America to our European, Asian and Middle Eastern destinations.

As long as hotels embrace technology and are quick to adapt to market conditions, we see an incredibly bright future for independent hotels. Numbers show that consumers increasingly enjoy the authenticity of independent hotels, so with support from partners like Great Hotels of the World providing them with the full arsenal required to compete in global markets, there is plenty of room for independent hotels to thrive.

Large hotel brands realize the potential of the independent hotel market, which includes the vast majority of hotels in most countries. However, by their nature, they are huge corporations with a very strong culture and business model of integrated, homogenous hotels – ultimately very different from the unique, personalized properties we represent. In addition to risking their independent identity, these partnerships generally require long-term contracts. 

Although our portfolio is composed of quite distinct properties, the average Great Hotels of the World hotel is an upscale hotel, in a prime location, with 150 + bedrooms, superb business and meeting facilities, and great client reviews. With their good leisure and spa offerings, our member hotels are perfectly positioned to take advantage of the growing “bleisure” market.